Sent by TWI on 13/04/2023
If you are anything like the friends and colleagues that we interviewed to ask if they know what an ethnographer is, you will probably go blank. In truth, it is a term that sounds far more exotic and oddly distant than it actually is. An ethnographer is a social scientist who studies people and cultures by observing and interacting with them in their natural environment. Ethnographers can be useful in a variety of settings, including business, education, healthcare, and government, among others.